A 15 page research paper is required.
It must be prepared and consistent with the following guidelines:
It needs to be about Airbus Industrie, an aviation business operating in the international business environment. It needs to be prepared consistent with the current APA Publication Manual. Must have a minimum of ten separate references (No Wiki?s or Pedia?s). International business administration is the focus of the paper and should revolve around this.
The following is the Headings and what those headings should discuss.
Section 1 – History and Company Information. Needs to consist of a discussion on the corporate background of the Airbus Industrie company to include its history and development of the company, principle goods and services, market share, geographic locations where it operates, and major competitors.
Section 2 ? Corporate Strategy and Outlook. Needs to discuss Airbus?s corporate strategy and include a SWAT analysis (competitive outlook) and a 5 year outlook for their international component.
Section 3 ? Financial Status. Needs to analyze the financial status of Airbus and include the latest financial reports (i.e. current profits and sales, Income and asset statements and any other relevant financial statements.)
Section 4 ? Leadership and Management Philosophies and Corporate Structure. Needs to evaluate Airbus?s leadership and management philosophies and discuss the corporate structure of the company?s International department.
Section 5 ? Human Resources Policy. Needs to evaluate Airbus?s human resource management policies. This includes any recent labor disputes, the use of the local area labor market, and recruitment strategies. Discuss how Airbus manages cultural and ethical issues throughout the world.
Section 6 ? Marketing Strategies. Needs to describe and discuss the Airbus Corporations organizational design and describe any marketing strategies for them.
Section 7 ? Global Operations. Needs to describe and analyze any recent or ongoing strategies related to global operations for Airbus. Examples include expanding operations to other geographic areas, entry modes into markets, or strategies to increase market share for their goods or services.
Section 8 ? E-commerce. Needs to evaluate Airbus?s e-commerce initiatives and discuss whether or not these strategies have enhanced the growth of the firm.
Section 9 ? Political Environment and Effects on Trade. Needs to discuss the political environment for Airbus and its effect on import/exports of the principal good or service. This could include trade blocs, trade barriers and/or regional trade agreements.
Section 10 ? Conclusion. This should provide a brief summary of the previous sections and the conclusions reached.
The research paper should logically flow and address all requirements.