An investigation on Chinese female customers’ purchase motivation towards luxury handbags Custom Essay

Topic: An investigation on Chinese female customers’ purchase motivation towards luxury handbags

I use questionnaire to analysis, please follow the structure:

Chapter Three: Research Methodology

3.0 Introduction
3.1 Research Ethics
3.2 Positivism
3.3 Phenomenology
3.4 Deductive: Testing Theory
3.5 Inductive Theory
3.6 Research Strategies
3.6.1 Survey
3.7 Sources of Data
3.7.1 Primary Data
3.7.2 Secondary Research
3.7.3 Data Collection
3.8 Questionnaire
3.8.1 Design of Questionnaire
3.8.2 Questionnaire Distribution
3.8.3 Response Rate
3.8.4 Target Audience
3.8.5 Sampling Frame
3.9 Analysis of Results

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